"Advertising needs to create an emotion where the consumer didn't know one existed"
Meaning: If people see an ad and can anticipate how they are supposed to feel, there is no connection. There is no element of feeling that reaches out to them. However, when they see something that gives them that element of surprise, a jolt of emotion when they didn't expect one, is when they feel that connection to the product or brand that's needed in order to be effective.
No comments:
Post a Comment