I REALLY need to start watching more judge shows. There's some great material here.
Sunday, April 19, 2009
Wednesday, April 15, 2009
Nuts are not the opposite of eyes!
This is such a great clip, considering SNL kind of sucks these days; with the exception of it's Digital Shorts, of course
Video Link
"So you think the opposite of the word "for", spelled F..O..R, is the number 5. And that Speed Stick is the opposite of sure?" HAHAHA!
Video Link
"So you think the opposite of the word "for", spelled F..O..R, is the number 5. And that Speed Stick is the opposite of sure?" HAHAHA!
Friday, April 10, 2009
This is a pretty funny video of Twitter co-founder Biz Stone on The Colbert Report.
| The Colbert Report | Mon - Thurs 11:30pm / 10:30c | |||
| Biz Stone | ||||
| ||||
Thursday, April 9, 2009
"Tweet-mart"... Why is there no twitter marketplace??
I consider myself a semi-professional tweeter (although I'm keeping my general status as "amateur" for my eligibility in the Olympics), and think I'm pretty well versed in what is available with and/or the capabilities of Twitter; however, one thing I haven't been privy to is a Twitter "marketplace". I expected at this point to encounter a somewhat well organized function of twitter that allows retailers to post links to product information or even products themselves for sale, and be readily available for consumers to access.
I can just see tweeters signing up and following their favorite online retailer or have their ebay/amazon accounts linked to Twitter, so that they would get tweets throughout the day of sales and discounts available that week, that day, or even a more impact-full call to action of "for the next two hours, the price is 50% off" type of special.
I truly hope companies are already doing this, because at this point in the lifespan of Twitter, they should be well ahead of me in their strategic business planning.
What if Wal-Mart were to create several Twitter feeds that were more specific to certain product categories; organize their feeds the way they do their stores; have separate feeds for Home/Garden, Electronics/Entertainment, etc. That way, tweeters could receive posts specific to their needs.
Other accounts I was surprised I didn't see were grocery stores, such as Publix or Winn Dixie. What better way to drive traffic to your store then to send Twitter posts to followers with current specials and sales on products you can offer for that day or week. This would be the perfect opportunity to use specials like, "All produce 25% off until 7pm". Use that sense of urgency, so important in sales, to get people to go to your store for something they might not need right now, but don't want to feel like they are passing up a great deal on it.
To take this to another level, why aren't restaurants taking advantage of Twitter; sending out posts mid-morning advertising lunch specials, and sending links to coupons towards the end of the workday to come in for dinner. I'd follow TGIFridays and Outback Steakhouse twitter accounts in a second if I knew I'd get some good deals for a couple weekday lunches or dinners.
The good thing about Twitter is that it's selective, it's personalized. You don't receive "spam" like you do with email. You choose what updates and news you want to receive, without having to sort through all that static of things you don't want or need. Here's the chance to hit your target market in a way they haven't been reached before, with a type of filter that eliminates all the clutter and static of other mediums.
I'm not saying that some companies don't already do this, but there doesn't seem to be a well organized or even well publicized method of using Twitter as a medium for actual sales. I'd imagine that the first company to fully utilize the ability of Twitter to reach the masses will come out in a pretty good position.
I can just see tweeters signing up and following their favorite online retailer or have their ebay/amazon accounts linked to Twitter, so that they would get tweets throughout the day of sales and discounts available that week, that day, or even a more impact-full call to action of "for the next two hours, the price is 50% off" type of special.
I truly hope companies are already doing this, because at this point in the lifespan of Twitter, they should be well ahead of me in their strategic business planning.
As I was typing this, I ventured to see what retailers like Wal-Mart were doing with Twitter, and to my surprise, there was no official corporate Wal-Mart twitter account. Now there was an @walmartdeals, but it looked as if it was an independant feed, and it seemed pretty unorganized to me. One post was about the new "The Day the Earth Stood Still" DVD, and the one prior to
that referred to their Safari Double Jogging Stroller. These two products don't seem to be,
or shouldn't necessarily be marketed toward the same consumer demographic, so why is Wal-Mart, or @walmartdeals, using the same feed to advertise both. I see that as nothing but clutter in their marketing efforts. If I followed @walmartdeals, I would start to feel as though I am starting to get "spam" feeds when I'd receive tweets for a sale on digital cameras one minute, and posts for a line of baby clothes the next.
that referred to their Safari Double Jogging Stroller. These two products don't seem to be,or shouldn't necessarily be marketed toward the same consumer demographic, so why is Wal-Mart, or @walmartdeals, using the same feed to advertise both. I see that as nothing but clutter in their marketing efforts. If I followed @walmartdeals, I would start to feel as though I am starting to get "spam" feeds when I'd receive tweets for a sale on digital cameras one minute, and posts for a line of baby clothes the next.
What if Wal-Mart were to create several Twitter feeds that were more specific to certain product categories; organize their feeds the way they do their stores; have separate feeds for Home/Garden, Electronics/Entertainment, etc. That way, tweeters could receive posts specific to their needs.
Other accounts I was surprised I didn't see were grocery stores, such as Publix or Winn Dixie. What better way to drive traffic to your store then to send Twitter posts to followers with current specials and sales on products you can offer for that day or week. This would be the perfect opportunity to use specials like, "All produce 25% off until 7pm". Use that sense of urgency, so important in sales, to get people to go to your store for something they might not need right now, but don't want to feel like they are passing up a great deal on it.
To take this to another level, why aren't restaurants taking advantage of Twitter; sending out posts mid-morning advertising lunch specials, and sending links to coupons towards the end of the workday to come in for dinner. I'd follow TGIFridays and Outback Steakhouse twitter accounts in a second if I knew I'd get some good deals for a couple weekday lunches or dinners.
The good thing about Twitter is that it's selective, it's personalized. You don't receive "spam" like you do with email. You choose what updates and news you want to receive, without having to sort through all that static of things you don't want or need. Here's the chance to hit your target market in a way they haven't been reached before, with a type of filter that eliminates all the clutter and static of other mediums.
I'm not saying that some companies don't already do this, but there doesn't seem to be a well organized or even well publicized method of using Twitter as a medium for actual sales. I'd imagine that the first company to fully utilize the ability of Twitter to reach the masses will come out in a pretty good position.
Wednesday, April 8, 2009
RQOTD (Random Quote of the Day)
"You can't develop ideas based on technology, technology has to develop based on your ideas. That's the only way to be truly innovative!" - Me
Tuesday, April 7, 2009
Thursday, April 2, 2009
Well this ought to be interesting!
Billy Mays to have his own show on Discovery Channel!
My predictions to its format: starts off with him yelling "Do you ever make your own TV show?", then proceeds to show different ways of messing up your TV show (probably in short black and white video clips of someone bumbling around a TV set), then ends with him showing you how his TV show makes that easier.
I think "ShamWow" Vince is getting his own show too on the Oxygen Network entitled, "You'll Be Saying Ow Everytime"
My predictions to its format: starts off with him yelling "Do you ever make your own TV show?", then proceeds to show different ways of messing up your TV show (probably in short black and white video clips of someone bumbling around a TV set), then ends with him showing you how his TV show makes that easier.
I think "ShamWow" Vince is getting his own show too on the Oxygen Network entitled, "You'll Be Saying Ow Everytime"
RQOTD (Random Quote of the Day)
"Advertising needs to create an emotion where the consumer didn't know one existed"
Meaning: If people see an ad and can anticipate how they are supposed to feel, there is no connection. There is no element of feeling that reaches out to them. However, when they see something that gives them that element of surprise, a jolt of emotion when they didn't expect one, is when they feel that connection to the product or brand that's needed in order to be effective.
Meaning: If people see an ad and can anticipate how they are supposed to feel, there is no connection. There is no element of feeling that reaches out to them. However, when they see something that gives them that element of surprise, a jolt of emotion when they didn't expect one, is when they feel that connection to the product or brand that's needed in order to be effective.
Wednesday, April 1, 2009
My Script for the next 3 months!
Ok, so after writing another check (yea, I wrote a check, can you believe it, they still make/accept those) to The University of Advertising - Miami, I finally got my sentence (aka schedule) for next quarter. My encarceration will proceed with the following timeline:
WRT 504 Improv/Standup Comedy: Mon-7 - 10pm,
WRT 505 Script Writing (Radio/TV/Web): Tue-7 - 10pm
DGT 305 Design, Animation and Sound: Thu-9a - 12pm
POP 104 Interactive Concepting: Wed-9a - 12pm
POP 113 Heroes: Mon-5 - 7pm
First of all, the renaming of the classes is annoying. It makes them sound like a combination of TV Guide listings and Continuing Education classes you can take at the local community college.
Secondly, I have two 9am classes. UGH! Ok, ok. I know that's a stupid thing to complain about, since the majority of you out there have probably been at work for a good hour before my class even starts, but you're getting paid to do that, so get off me! : )
Finally, I'm excited about a couple of my class.
1) The stand up class...YES! Can't wait, so pumped!
2) Script Writing....ok, could be cool. Hopefully it's more TV and online stuff, and less radio!
3) Design, Animation, and Sound...I have a feeling that's Flash! I can't say I am all that excited about it. When will I ever use flash? To put my portfolio together maybe? I guess to build a website, but I'm hoping just to have someone do that for me...Muahahaha!
4) Interactive Concepting...again, could be interesting. It will probably depend on the briefs/assignments we get and what brands he assigns.
5) Heroes....???? Come on, it's Guest Speaker. Who are we kidding!
WRT 504 Improv/Standup Comedy: Mon-7 - 10pm,
WRT 505 Script Writing (Radio/TV/Web): Tue-7 - 10pm
DGT 305 Design, Animation and Sound: Thu-9a - 12pm
POP 104 Interactive Concepting: Wed-9a - 12pm
POP 113 Heroes: Mon-5 - 7pm
First of all, the renaming of the classes is annoying. It makes them sound like a combination of TV Guide listings and Continuing Education classes you can take at the local community college.
Secondly, I have two 9am classes. UGH! Ok, ok. I know that's a stupid thing to complain about, since the majority of you out there have probably been at work for a good hour before my class even starts, but you're getting paid to do that, so get off me! : )
Finally, I'm excited about a couple of my class.
1) The stand up class...YES! Can't wait, so pumped!
2) Script Writing....ok, could be cool. Hopefully it's more TV and online stuff, and less radio!
3) Design, Animation, and Sound...I have a feeling that's Flash! I can't say I am all that excited about it. When will I ever use flash? To put my portfolio together maybe? I guess to build a website, but I'm hoping just to have someone do that for me...Muahahaha!
4) Interactive Concepting...again, could be interesting. It will probably depend on the briefs/assignments we get and what brands he assigns.
5) Heroes....???? Come on, it's Guest Speaker. Who are we kidding!
Subscribe to:
Posts (Atom)