An AXE Campaign? Hey, no sweat!

I'm not a fan of the "one off" commercials, which is why I usually try not to post stuff that are just individual ads, only good campaigns. I think AXE has been doing some really good stuff lately; not only is it entertaining, but I think they are hitting their target perfectly and positioning themselves as THE product for guys to use.

The television commercials have been pretty good; albeit, they seem to be a little random and scattered as far the content and themes. To me, each one seems to be a different campaign, but that might be what they are going for.





Besides the commercials, they have been launching some great online content. One of the first new campaigns I saw was for their new line of hair products:

Have 100 girls judge your hair!

This is one of the first sites I came across. It shows guys who have uploaded their photos to have their hairstyle judges by a group of 100 women, complete with some entertaining commentary from the female Ryan Seacrest of AXE. You can also upload a picture of yourself, and have the 100 girls judge your hairstyle. Whatever they decide, they give you recommendations on what type of AXE hair product to get in order to change or keep your hair the way it is.

My Hair Judgement

http://www.axehaircrisisrelief.org/100girls/?p=M7/1X/OW/56157











(Yea, that's right 90% girl-approved hair. What were the other 10 girls' problems? Geez!)

Just recently, I came across this little jewel they launched:

http://www.thefixers.com/

It's a talk show format that shows different social situations guys can get themselves into, and how not to do them again or to get out of them. I have seen the entire site yet, but that one episode I did watch, Shock, was pretty funny.

From the Shock episode: "These are like hairy golfballs" HAHAHA!

I have a feeling the male hygiene category will soon be completely saturated with different brands, just as the energy drink genre is now. Actually, I am surprised it hasn't already. However, fortunately for AXE, I think they've branded themselves as lead in the category, just as Red Bull has with energy drinks.

RQOTD (Random Quote of the Day)

"If life were a correctional facility, Advertising would be my GPS ankle monitor."

Meaning: Advertising keeps me connected to everything...whether I want it to or not!

Adweek Ad of the Day Widget

RQOTD (Random Quote of the Day)

"The best thing about the path of life isn't getting to your destination, it's walking the path!"

Meaning: Don't forget about the wonder that is life when going after your goals. Those experiences are what makes the destination even more special.

RQOTD (Random Quote of the Day)

I love making up quotes, whether they be deep, meaningful, or just plain ridiculous! So from here on out (assuming I will remember), I am going to post my Random Quote of the Day (hence forth knows as as "RQOTD")! Today's gem:

"Brainstorming is like sex; you're crying at the end and its tough to do with the dogs staring at you!"

Meaning: ...it's pretty self explanatory, just random ridiculousness


Hope you enjoy!

Her Morning Elegance / Oren Lavie

What a great song! Oh, and the video is ok too!

Don't call it a COMEBACK!!

So, I understand not being able to let go of things; an old car, your favorite hat (for girls, maybe a pair of jeans, I don't know), or even a few of your childhood dreams (at some point I knew I wouldn't ever become that fireman/major league pitcher/fighter pilot). But at some point, you have to realize that things are just over.

Eight years ago, Jeff George threw his last NFL pass, which I'm sure was an interception (haha). Now, at 41 years old, he wants to try to make some sort of "rise to power" as an NFL quarterback again.

http://sports.yahoo.com/nfl/news?slug=ms-thegameface032709&prov=yhoo&type=lgns

Really? Really, Jeff? Were you even that good eight years ago? What makes you think you could make it now? I mean, if NFL teams are that desperate for someone to dress out, throw some incompletions, and take a few sacks at $1 million a year, sign me up, I've got some time!

“I’ve been trying to figure out how to get back in, and it just amazes me that I’m not on somebody’s roster,” George said. Take a page out of Drew Bledsoe's or even Vinny Testeverde's playbook Jeff...don't try it! You've already put "delirious" down on your resume, don't add "RIP" to it also!

“I’ve been throwing two or three times a week, and every time I go out there to throw, I can’t believe I’m not a backup somewhere. I know it’s a young man’s game, but you can’t tell me I’m not better than some of the quarterbacks that are out there. I look at teams like Minnesota or Chicago, and I want to scream at the people in charge, ‘What are you thinking?’ ” HA! Two or three times a week, huh? The retirement community lets you out that often for alittle "rec time"? I'd imagine you'd need to throw alittle more than two or three times a week , because if that's all you need, then I refer you back to the "I've got some time" comment.

Well, good luck to the old man if he gets his chance. I just hope all the twenty-something, 400 lbs benching, 4.4 sec 4o running linebackers out there still believe in respecting your elders too, or else his next online article will be his obituary!

I like my Mazel-ritas on the rocks, no salt!

http://www.msnbc.msn.com/id/29924215

"Oy vey, I got ferschnoshked and acted like a schmuck!"

Interior Decorating ca. 1972

Maybe someone can answer me this...was 1972 the year it was decided that grandmothers would stop updating their furniture? I mean, recently my grandmother got new furniture, floors, paint, etc, but before that, I would walk into a sea of brown, deep orange, and light green. I expected Austin Powers to come out of the kitchen at any given point. It's always a comforting thought to know your grandmother lives in a "shag pad"!

Awkward Moment

Does anyone follow my blog yet after 5 mintues of existence?

I ask because on my first post, I "apologized" for not having anything to post yet. When I thought back about it, I said to myself, "Aron, do you think you have some kind of following or something?". Like I have fans or blog subscribers that are logging on saying "Damn, why hasn't Aron posted anything yet? That son of a b*tch!"

Ok, so if anyone is still with me at this point, I had a pretty embarrassing moment again (again meaning I've done this about 10 times). Have you ever gotten off an elevator, either at a hotel or your apartment building, thinking it was your floor, then went to the door that should be your door, stuck your key in the lock and tried for a minute or two to get the lock to open, only to realize then that this isn't your floor and your probably scaring the living hell out of someone at this moment. I've been in their position before, hearing someone jiggle your door and lock, thinking someone is about to barge right into your apartment while your spralled across your couch like a drunk on a park bench!

So after realizing this, I make an I-line (because a B-line would take too long) straight for the elevator and hide in case they come out of their apartment to look for the creepy guy to goes around jiggling door handles! AWKWARD!

First Post

So this is blogging, huh! I'm just supposed to write about stuff? Easy enough!

Yikes, sorry for the lame rhyme, that'll be the last time. ; )

Ok anyways, this isn't exactly my first blogging experience; albeit, the one I will actually keep up with on a regular basis. Sorry I don't have anything overly entertaining to post quite yet, as I'm still setting up my page. It's like when I move, I always want to get everything unpacked, setup and "decorated" before I start feeling at home. So I hope to have something soon!

Peace out!